A Rare Combination
ABC is a full service public relations and communications consultancy that aims to help you reach the people you wish to influence more effectively – be they the end users of your product or service, your distributors, your employees, the media or other industry opinion formers.
We pride ourselves on a highly accountable service based on the rare combination of sound market sector knowledge, long-standing industry contacts, strong relationships with the specialist media, and expertise in the full range of corporate and marketing communication skills.
From simply raising your profile in the appropriate press, to the development and implementation of fully integrated communication campaigns using traditional and new media, we’ll help you get your messages across.
Successful media relations or PR is based on an ability to serve the end reader audience, the editor and the client at the same time. Effective press coverage is achieved through a combination of sound journalistic skills, key message understanding and established relationships with known editors and writers in the specific industry sector. Whether placing a keynote feature, issuing a press release or staging a press briefing, we’re proud of our reputation of delivering quality coverage for our clients.
Design, Direct Communication and Advertising
Whether the brief is to build a brand, drive off-the-page sales, or design and cement a corporate identity and positioning, we can help. Creative concepts and campaigns are developed by the objective ABC team, then supported and executed by our own in-house design specialist or third-party specialists when required.
We have extensive experience in planning and producing business-to-business direct mail campaigns and sector-orientated publications, and offer a full service offering from list sourcing right through to results evaluation.